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20210329%20New%20Mexico%20Project%20Head

2020 Census
State OF
New Mexico

In Mid August 2020, just six weeks before the end of the 2020 US Census we received an urgent inquiry about building a system to promote participation.

It went live 10 calendar days later...

Day 1
10 AM
Concept

20210329 NM Census Slide 01.png

Day 1
4 PM
First User Flow

Client
OKs In
Principle

20210329 New Mexico Census Slide 02.png

Day 2
AM
Reach Out
to Digital
Gift-Card
Processors

Get Quotes &
Select Vendor

20210329 New Mexico Project Blackhawk Ne

Day 3

Tech Design
Check Vendor APIs

Revise Budget
Do Contract
Paperwork

20210329 New Mexico Census Slide 04.png

Day 4

Revise
User Flow

Finalize Specs

20210329 New Mexico Census Slide 03.png

Day 5

Setup Telecom
Account
w Twilio,
Phone Numbers
Integrate SMS API

20210329 New Mexico Project Twillio.jpg

Day 6

Integrate
Payment Processor
APIs
Test Compatability
with iPhone and Android digital wallets

20210329 New Mexico Project Digital Gift

Day 7

Full Integration
Implement
Fraud Detection
and Mitigation

20210329 New Mexico Project Work Screen.

Day 8

Deploy to
Production AWS
and Setup DNS

Work with Creative
for Ads and
Video

20210329 New Mexico Project Website Home

Day 9

Test, Test, Test, Test
Test Again
Again
Again...

Day 10

LAUNCH System

Call center live & staffed 24x7

TV and Media Ads Go Live

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