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2020 Census
State OF
New Mexico
In Mid August 2020, just six weeks before the end of the 2020 US Census we received an urgent inquiry about building a system to promote participation.
It went live 10 calendar days later...
Day 1
10 AM
Concept
Day 1
4 PM
First User Flow
Client
OKs In
Principle
Day 2
AM
Reach Out
to Digital
Gift-Card
Processors
Get Quotes &
Select Vendor
Day 3
Tech Design
Check Vendor APIs
Revise Budget
Do Contract
Paperwork
Day 4
Revise
User Flow
Finalize Specs
Day 5
Setup Telecom
Account
w Twilio,
Phone Numbers
Integrate SMS API
Day 6
Integrate
Payment Processor
APIs
Test Compatability
with iPhone and Android digital wallets
Day 7
Full Integration
Implement
Fraud Detection
and Mitigation
Day 8
Deploy to
Production AWS
and Setup DNS
Work with Creative
for Ads and
Video
Day 9
Test, Test, Test, Test
Test Again
Again
Again...
Day 10
LAUNCH System
Call center live & staffed 24x7
TV and Media Ads Go Live
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